What's new in Parcl HQ
New tools, better workflows, and the details that changed.
Find a market or a specific home from the same search field in Parcl HQ. Results bring metros, counties, cities, ZIP codes, and property addresses together.
Markets and homes appear together, grouped by type.
Choose a market to explore its area, or select a home to open its property details. Search stays available in Homes, so you can move to the next place without resetting your workflow.
Search Parcl HQManage market thresholds, Homes searches, research subscriptions, and watchlist recaps from the new Alert Hub. See what you are following and review recent notifications without leaving your workspace.
Manage alerts by type, with notifications in the same workspace.
Create an alert from the hub, or use the bell on a chart to start with that market and metric. Each rule shows what it tracks and when it will notify you.
Open the bell in the top navigation to review notifications, then follow a result back to the relevant market or Homes search.
2 improvements
Market alerts can track a level or a change over time, where supported by the selected metric.
Homes alert links preserve their search context, including city and ZIP boundaries.
The Migration and Vacation desks add two ways to understand who is moving into a market and how second homes fit into its housing supply.
Explore Atlanta homebuyer migration with the settling period kept in view. Migration is in beta.
Migration shows arrivals, departures, and net homebuyer migration, alongside the places buyers come from and move to. Switch between weekly and monthly trends to see how the pattern changes.
Vacation brings together second-home ownership, listing activity, and the places owners live. Both desks are in beta. Recent periods may still be settling, and deeper geographic views require Pro.
See second-home ownership and listing activity in Cape Coral.
The Financing desk now puts equity positions first. Compare the distribution of equity across held homes and homes listed for sale, then explore how those positions differ by purchase year.
Compare estimated equity in Cape Coral across held homes and current listings. Financing is in beta.
The vintage ledger brings purchase cohorts into one view, with loan-type filters and a comparison of held and listed homes. Use it to understand which groups have more or less room to sell.
Equity measures are estimates and remain in beta. The desk distinguishes negative equity from equity below the estimated cost of selling.
Compare 2021 to 2024 purchase cohorts in Cape Coral. All financed homes; equity estimates are in beta.
Open a listing in Homes to compare its asking price with the Parcl estimate, follow its value over time, and inspect recent sales of similar properties.
Comp mode keeps the target home and nearby sold comparables in view.
When sold comparables are available, open them on the map to see the target home alongside the sales supporting the estimate. The property panel keeps sale dates, prices, sizes, and distances together.
Parcl estimates are in beta. Coverage and confidence vary by home. Homes with limited evidence are identified in the panel.
2 improvements
Filter Homes to properties with sold comps.
Expand the value chart to compare the current and original asking prices with the estimate.
Keep the properties you are following in a dedicated watchlist. Save homes for sale or rent from the map and compare them in a table built for that listing type.
Add a home to a named shortlist from its property panel.
Each list keeps its own columns and sort order. Property rows preserve listing context as a home moves off market, so a saved lead does not disappear from your workflow.
Compare six saved Tampa homes, including a property that has moved off market.
Share a market watchlist with its selected markets, columns, segment, and sort order. The recipient starts with the same view you were looking at.
Share a named list with the markets and view you selected.
Shared links capture a snapshot of the list configuration. Visitors can preview the list, then sign in to activate their own copy. Later changes to your list do not rewrite the shared snapshot.
Open WatchlistsHomes brings property-level exploration into Parcl HQ. Move from a national view into a market, inspect active listings, and narrow the map to the homes that fit your search.
Move from a market to the homes listed inside it.
Use the filters to compare price cuts, seller motivation, asking prices, and property details. Open a result for a closer look, or draw an area to work with a specific group of listings.
Homes requires Pro. At wider zoom levels, the view may be sampled; the interface shows the current scope and any download limits.
Explore HomesFollow the gap between final asking prices and recorded sale prices. The Price & MSI desk now shows sale-to-ask trends alongside the share of listings that return after being taken off the market.
Compare U.S. closing prices with final asking prices across three trailing windows.
Compare trailing 30-, 60-, and 90-day mean gaps to see how closing prices relate to the last ask. Relist trends provide another view of listing activity beyond the current days-on-market count.
Sale-to-ask coverage varies by market, and recent sale records can still be settling. The chart is hidden where sale-price data is unavailable.
Explore Parcl HQBuild an embeddable Parcl HQ map from the view you want to share. Choose a geography, metric, and frame height, then check the live preview before copying the embed code.
Choose the metric and preview the map before embedding it.
Readers can explore the map on your site and follow it back to Parcl HQ. A separate share link opens the selected view directly.
1 improvement
Listing downloads were added across the MSI surfaces on August 12. Review the scope and row limit before exporting.
The Rentals desk brings single-family rental inventory, asking rents, and rental-market conditions into Parcl HQ. Explore rental metrics on the map, then open a market for the underlying trends.
Track Texas rentals that tried to sell first. August 2026 data.
See the share of active rentals using algorithmic pricing and the share associated with accidental landlords. The market breakdown also includes property-manager concentration, days on market, and homes listed for both rent and sale.
Follow active single-family rental inventory across Texas. August 2026 data.
Add arrows, labels, highlights, and freehand notes to an expanded chart. Keep the analysis and the explanation in the same frame.
One arrow draws attention to a specific part of the chart.
Open a chart in full screen and choose Annotate. Use the drawing tools to mark the detail you want to discuss, then hide the tools for a clean presentation.
Open Parcl HQBuild a watchlist around the markets you follow. Compare their housing metrics in one table and choose the columns that matter to your work.
Compare five Sun Belt markets in one named watchlist.
Add markets to a named list, follow a curated collection, or keep a short list of favorites close at hand. Open a market from the table to continue the analysis in Parcl HQ.
1 improvement
County, city, and ZIP data follow your plan access.
The Parcl Price Feed is now part of the market terminal. Read price history alongside seller motivation, supply, and demand without moving between separate pages.
Explore Chicago price history across the full available period.
Compare the market with a broader benchmark and explore different housing segments where data is available. Ownership, turnover, and price-spectrum views add context to the supply coming onto the market.
1 improvement
The Price Spectrum and ownership views shipped July 26.
The Homebuilders and SFR Institutions trackers now bring seller-motivation metrics into their tables. Compare listing activity with the pressure sellers are showing in their asking behavior.
Compare seller motivation alongside builder inventory.
Review the MSI columns alongside the existing inventory and price-cut metrics, then open the relevant market to investigate further.
Open Homebuilders